Dr Hops and Their Customers Complete 3,000 Actions to Make the World a Better Place
Time and time again, it has become apparent that a commitment to corporate social responsibility is the future for businesses around the globe. From multinational conglomerates to neighborhood spots, businesses need to play an important role in creating a more just and equitable society and planet for all.
Dr Hops Real Hard Kombucha has set an amazing example, leading with purpose by engaging employees, customers and partners to complete over 3,000 actions to make the world a better place on a variety of issues facing our planet.
Using Business to Do Good
Located in San Leandro, California, Dr Hops is a hard kombucha brewer whose ideologies have always been focused around maintaining high quality while keeping their production responsible and conscious. Wanting to build their impact while engaging their stakeholders, they turned to Impactree to help create a custom Action Hub.
“To address the pressing issues of this decade, every sector needs to find ways to encourage and sustain actions that promote positive social and environmental change. We are thrilled to be supporting Dr Hops with its ambitious impact goals. Together, Dr Hops customers and employees have already completed over 3,000 actions -- and this purpose-driven community is just getting started. I am proud of Dr Hops for leading with purpose, even rewarding customers with free samples for taking action. By gamifying the ongoing act of doing good, we are doing our small part to deliver on the promise of business as a platform for good in the world.”
Dr Hops used their Action Hub to provide their customers and employees a centralized place to take action on a variety of curated issues facing the planet. Over the course of a few months, Dr Hops not only inspired action but also discovered where the passions and concerns of their constituents lay so that they can provide even deeper engagement on the issues their community cares about most.
“As a brand, we have been very focused on ways to have a meaningful and measurable impact on society and the planet with our customers and retail partners. Partnering with Impactree and using their platform has been a great way to engage our community with purpose.”
With a strong passion for climate change and social justice, Dr Hops stakeholders reflect the idea that socially and environmentally conscious brands often attract similarly minded customers and employees. Looking to maximize the impact of their community, build customer loyalty and engage new customers, Dr Hops offers gift boxes as an incentive for those that take action on their Action Hub.